In the last 10-15 years, the world has changed in the most amazing ways. We are living in a very connected world. Everything is moving fast. The amount of day that the world connects is astounding. Helping businesses and organizations be smarter, more productive, better connected is what it is all about. Companies have evolved to become social enterprises. And the role of Microsoft in this transformation is to help businesses or organizations be very successful in this new connected world.
Today, we live in the era of the customer. Things have changed. The way people buy things and the way consumers behave also changes in the most profound way. When we are on the go we carry the biggest supermarket there is – our smart phone. When people buy airline tickets, more than 50% of those tickets are purchased online. In this new era, people’s expectations of customer service have changed dramatically.
Customers and consumers are much more in control than they ever were of the relationship that they have between themselves and the companies that they do business with. Now interestingly, if a customer is not happy, the vast majority 96% of the time they’re not going to complain. You won’t even know about it, but what’s going to happen is they’re going to take their business somewhere else—to a competitor—and we know that 70% of the buying experience is all based around how do they feel about the company they are doing business with.
The continuing megatrends: Cloud, Big Data, Mobile, Social are having profound impact on businesses today. 5B gigabytes of data is collected every 10 mins., 1.3B mobile workers across the globe by 2015, 67% of businesses use social media for work. Source: Microsoft
These are very important statistics that companies should consider seriously as they’re thinking about ‘well what do I invest in’ in terms of their IT Moving forward.