Among the objectives of digital transformation is making information more accessible to those who need it, whether they're consumers, decision-makers, or employees. The retail industry is no exception, and businesses have taken advantage of many innovative solutions to enrich their stakeholders' experiences by using customer-facing applications and digital workplace tools.
Retailers now have better insights into how their customers perceive their brands, and these businesses are able to make more-informed decisions.
In this video, you'll discover how industry leader Kroger is using Microsoft technology to empower its consumers, employees, and CPG providers with unique digital solutions.
Video: Vision of innovation
Digitally transforming the retail industry involves giving every stakeholder easy access to all the information they need, so customers can make the best purchase possible and employees can do their best work.