Some would argue that grocery shopping, price tags, and offers go hand in hand.

However, traditional paper coupons and price tags are extremely inefficient. First and foremost, they're the opposite of environmentally friendly and most of them end up as unrecycled waste. Then there's the issue of production costs, which not only include the production of thousands of assets, but also the logistics of their storage and distribution. Lastly, there's the manual effort involved in changing, including, or updating hundreds of price tags across retail stores.

Thankfully, digital transformation has allowed for creative and effective ways for grocery stores to leave paper behind forever. In this video, you'll learn how retail industry giant Kroger is leading the way to more efficient, impactful, and eco-friendly supermarket experiences.

Video: Kroger​: Digital shelves entice customers

Watch how Kroger is eliminating paper use and creating impactful, eco-friendlier #supermarket experiences with digital shelves powered by #Microsoft.

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