API integrations that connect Business Central with your sales channels
Connect Microsoft Dynamics 365 Business Central with web stores, marketplaces, and logistics partners through reliable API integrations.
Automate synchronization of items, prices, inventory, and orders - with less manual work, fewer errors, and faster operations.
Business Central becomes the central system that controls all sales processes - without improvisation and without unstable connections.
How we deliver the integrations
We build API integrations on top of a proprietary integration layer, developed and maintained by Login Systems, with a clear architecture and full control over data flows.
Key components:
-
LSM API Connector App
The core layer that ensures stable and secure API communication between Business Central and external systems.
-
LSM e‑Orders API App
A specialized API layer for importing and processing orders, customers, and sales data from web stores and marketplaces, aligned with real‑life sales processes.
With this approach, Business Central acts as the central engine that:
-
manages items, prices, and inventory
-
receives orders from multiple sales channels
-
sends accurate and structured data to partners and logistics providers
What do we mean by API integrations?
API integrations enable automated data exchange between Business Central and external systems—such as web stores, marketplaces, logistics partners, and government platforms.
It is important to distinguish between two types of integrations:
-
e‑Invoice is a mandatory, regulation‑driven API integration, implemented through a separate, certified solution and governed by legal requirements
-
The API integrations described on this page are business integrations, focused on sales channels, marketplaces, logistics, and operational automation
Business Central supports both - but they serve different purposes and scopes.
👉 For details about e‑Invoice integration, please refer to the dedicated e‑Invoice solution page.
Proven integration scenarios
-
WooCommerce – bidirectional synchronization of items, prices, inventory, and orders
-
Paket.MK – Business Central syncs prices and inventory with the marketplace
-
Ananas – centralized management of assortment and availability directly from Business Central
-
MikMik – sending order numbers, shipment item details, and payment instructions to the partner
Open and extensible API approach
The LSM API Connector App is designed as an extensible integration layer.
In addition to the listed scenarios, the connector can be extended to support other API providers that require exchange of:
-
product master data and variants
-
pricing and promotional rules
-
inventory levels across locations
-
orders and customers
Integrations are adapted to the actual data structures and business processes, not the
other way around - allowing Business Central to remain the central system of record.
Ready for API integration with Business Central?
Every integration starts with a short analysis of your sales channels, data structures, and real operational processes.
We help you choose the right integration architecture, not just connect systems.