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Real Madrid: Connecting with 500M passionate fans worldwide - bringing technology into play

With 500 million fans worldwide, the Real Madrid Football Club is among the world’s top sports franchises. But with just a small fraction...

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Angel Face

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21.04.2023

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Real Madrid: Connecting with 500M passionate fans worldwide - bringing technology into play

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With 500 million fans worldwide, the Real Madrid Football Club is among the world’s top sports franchises. But with just a small fraction of those fans in Spain, it needed a way to connect with them—wherever they are in the world—and support their club passion. To accomplish that goal, Real Madrid engaged a Microsoft Services team for help in envisioning, developing, and deploying a global digital sports platform that was built using a wide range of Microsoft cloud services.


Our core business is football, so having Microsoft as our technology partner to manage the technology infrastructure is important. Enrique Uriel, CIO, Real Madrid

Video: Connecting with 500 million passionate fans worldwide - bringing technology into play


Microsoft Services worked closely with Real Madrid to build a comprehensive platform-as-a-service (PaaS) solution, based on a wide range of Microsoft cloud services. Many of those were drawn from Microsoft Azure, while others included Microsoft Dynamics 365, Office 365, and Power BI. DevOps used the .NET Framework with Visual Studio 2013 and Azure DevOps (formerly Visual Studio Team Services).


For a sense of the project scope, approximately 50 Microsoft Services team members were involved as the core team, with 150 other Microsoft professionals in various contributing roles, including data science and application development.



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