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Campari Group personalizes customer experiences and builds brand awareness with Dynamics 365

Camparistas, the 4,000 passionate employees of Campari Group, share a common motto: toasting life together. Offering more than 50 premium...

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Angel Face

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10.04.2023

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Campari Group personalizes customer experiences and builds brand awareness with Dynamics 365

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Camparistas, the 4,000 passionate employees of Campari Group, share a common motto: toasting life together. Offering more than 50 premium and super premium spirits brands in 190 countries, the company honors tradition with a twist of innovation.


Building exclusive, quality consumer relationships that last well beyond the first sip, the company accelerated its digital journey to rise to the challenge of portfolio expansion, industry fluctuations, and consumer consumption shifts.


We want to engage and grow consumer experiences with our brands. Doing that at scale with the right balance and permission, while learning as the organization matures, is the advantage we have had from day one with Dynamics 365. Chad Niemuth: Vice President Global IT, Campari Group

Play the following video to see why Dynamics 365 is important to Campari Group.

Video: Campari Group personalizes customer experiences and builds brand awareness with Dynamics 365


Campari Group created its toolbox of emerging capabilities—agility, consistency, cultural shift to data-centric insights, marketer trust and confidence—by scaling usage of Microsoft Dynamics 365, Microsoft Dynamics 365 Customer Insights, and newer capabilities such as customer journey orchestration.











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