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Senco Gold and Diamonds Delivers a Sparkling Customer Experience with Microsoft Dynamics 365

Senco Gold and Diamonds is one of India's oldest and most trusted jewelry brands with a legacy of more than 50 years. It is among the...

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Angel Face

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27.02.2023

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Senco Gold and Diamonds Delivers a Sparkling Customer Experience with Microsoft Dynamics 365

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Senco Gold and Diamonds is one of India's oldest and most trusted jewelry brands with a legacy of more than 50 years. It is among the most prominent jewelry retail players in India's eastern and north region and has over 130 stores across the nation. The 50+ year old brand is blending handcrafted art and craftsmanship with technology and believes in leveraging the latest digital tech to stay ahead of the curve in jewelry and retail sector.



Senco Gold and Diamonds was not new to Microsoft solutions. In 2012, the jewelry retailer had implemented Microsoft Dynamics 365 Finance and Operations, then known as Microsoft Enterprise Resource Planning system.


In 2012, the company implemented an on-premise ERP system, becoming one of the early adopters of Microsoft ERP solutions. Later, the company upgraded to Dynamics 365 Commerce on the cloud for an end-to-end solution to its retail needs.


Dynamics 365 offered a single, unified offering for retail industry needs and helped the company keep pace with technology advancements while ensuring that they offer the best possible services to their customers.


Microsoft Dynamics 365 provided Senco Gold and Diamonds with a standardized solution that collects data from all customer touchpoints and records it in a centralized system. The end-to-end platform provides both Enterprise Resource Planning and Customer Relationship Management. Some of the benefits include:


  • Omnichannel engagement - It creates and manages customer profiles and offers a personalized customer experience across channels.

  • Out of Box (OOB) integrations - It has native OOB integrations and an accurate ability to define customer journeys.

  • Real-time access to customer data - Employees at all locations have access to current, accurate, complete, and consistent customer data.

  • AI-driven customer insights - It enables the creation of offers schemes, branding activities, and customer insights powered by AI and ML including customer demographics, behaviors, patterns etc.

  • End-to-end process enablement - It leverages the Dynamics 365 business suite to enable complete business process enablement.

Senco Gold and Diamonds is now working with Microsoft to carry out retail store analytics. Their collaboration with Microsoft has helped them become the frontrunners in the jewelry industry's digital transformation.




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