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Dr. Martens "Joins the Revolution" with Microsoft Dynamics 365

Dr. Martens is an iconic British footwear brand. Its signature style unapologetically represents freedom, self-expression, and authenticity.

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Angel Face

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16.11.2020

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Dr. Martens "Joins the Revolution" with Microsoft Dynamics 365

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Dr. Martens is an iconic British footwear brand loved the world over for its signature style that unapologetically represents freedom, self-expression, and authenticity.


Formed in 1947, Dr. Martens made headway as a wholesale business. Now, they have more than 100 stores globally and ambitious plans for retail and e-commerce growth.


Recognizing the need to evolve to suit the needs of the twenty-first century consumer, the brand embarked on "Project Reboot: Join the Revolution" to replace all its legacy applications with Microsoft Dynamics 365.



Video: Dr. Martens "Joins the Revolution" with Microsoft Dynamics 365



The solution has been implemented in the United Kingdom and North America and is rolling out across Asia Pacific in 2020.


Microsoft Dynamics 365 gives us a globally capable solution to be able to grow the business. And, with a turnover of £500 million, we now have the tools, the platform, and the capacity to grow our business threefold over the next 5 to 10 years. And we’re very excited about that. - Jackie Reid: Program Lead, Project Reboot, Dr. Martens


The brand is thriving with its new solution, with benefits being realized across all areas of the business.

  • Globally capable solution

  • Insights through data

  • Real-time stock visibility and virtual warehouses

  • Best-in-class technology


See the full story here.




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